CASA 4×4: Creating products, services and enterprises that meet the needs and aspirations of rural households, co-driven by Dan Haglund, Nidhi Pant and Thomas Njeru

This month the CASA 4×4 is a collaboration with the Shell Foundation. It shares findings and insights from the Understanding Rural Pathway Transitions report. The report advocates mapping rural households’ economic and social circumstances to align support to meet the needs and aspirations of rural households.

For a pdf summary of this webinar, click here.

The report was a collaboration between Shell Foundation and MasterCard Foundation’s Rural & Agricultural Finance Learning Lab, with support from Foreign, Commonwealth and Development Office (FCDO).

There are three 4×4 drivers this month. They share 4 insights on how a nuanced understanding of rural household needs can impact business performance.

Dan Haglund, senior private sector adviser in FCDO Agriculture Research, will share an overview of the report. He will explain why the Understanding Rural Pathway Transitions is important and what investors, and others can learn.

Nidhi Pant transitions from a chemical engineer to a farmer and entrepreneur. She is co-founder from Science for Society (S4S) Technologies. She will talk about how the rural pathways approach to segmentation helped define their business model. She will also advocate how other enterprises and funders may maximize the benefits of the rural pathways model.

Thomas Njeru is co-founder and co-CEO of Pula. As one of the youngest actuaries in Kenya, he is redefining the insurance offer for smallholder farmers in developing countries. He will talk about the importance of partnerships and the difference between clients, beneficiaries, and customers.

The CASA programme is proud to work in partnership with the Shell Foundation to share knowledge and insights with the agricultural investor community in Asia and Africa.