Established in 2004, Asumi Milling and General Dealers focuses on the production and supply of poultry feed and the aggregation and supply of indigenous chickens. Operating in Dedza District with 5-10 employees, Mrs Eleanor Mataya is the Managing Director, with 20 years of experience in business management.

Contact: Website

Promoting Forward and Backward Linkages for Village Chicken, Soya and Maize Producers

The project demonstrated the setting up of forward and backward supply linkages for chicken feed and live chickens between Asumi and farmers.

This 20-month project (August 2022 – March 2024) supported Asumi to set up a smallholder supply chain of 2,347 farmers for offtaking grown indigenous chickens to meet the market demand. CASA also supported the company to become investment ready for external financing; however with no capital grant support from CASA and not being able to secure commercial financing to set up cold storage, Asumi could not commit to buy from the farmers, so did not offtake anything in the end. To the total project budget of £81,940, CASA contributed £67,600 through technical assistance and a grant towards farmer mobilisation and training. The other Director Dr John Mataya died in January 2025 and the business has remained on a ticking-over basis since.

Updated: July 2025