TruTrade Africa
How CASA and TruTrade Africa worked together
Project title: Scale-up of digitized smallholder sesame marketing service
CASA supported TruTrade Africa to improve operational efficiency by hiring and training sourcing agents to source high volumes of quality sesame (simsim) from smallholder farmers. TruTrade Africa sent 1,300 SMS farmer messages promoting Simsim Market Connect services and procured 100 t-shirts and signage to enhance the visibility of the market connect services/linkages
With CASA support, TruTrade staff and agents adopted the use of agri-advisory and interactive voice response platforms to provide agronomical support to smallholder farmers in the region
CASA work complete: June 2021
Total cost of technical assistance package: £65,849 (£46,912 provided by CASA)