Established in 2012, Urban Food Industries is a privately-owned meat processing company that emerged as a significant player in Nepal’s frozen meat industry. Known for its innovative approach, the company offers a range of products including sausages, salami, bacon, ham, momo, and patties. Over time, it expanded its presence to retail hubs in Kathmandu, Pokhara, Chitwan, Itahari, Biratnagar, and Surkhet. Operating out of Kathmandu, Urban Food employs 91 staff members.

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Improve Competitiveness of Agribusiness through Innovation and Product Diversification

Urban Food took strategic steps to enhance product quality, brand positioning, and meat collection by diversifying into new product segments. CASA provided technical assistance to optimise Urban Food’s production processes for both existing and new products, helping the company increase productivity and competitiveness. This partnership allowed Urban Food to leverage CASA’s network and resources, enabling the company to improve business performance and increase aggregation from smallholder farmers. To support the scaled operations, Urban Food added ten employees in production and marketing.

CASA also helped Urban Food develop a targeted marketing strategy based on market studies to strengthen brand recognition and sales. Additionally, CASA supported the company in identifying and scoping new suppliers, specifically pig farms in Lumbini Province, and facilitated training of pig farmers from marginalised communities on hygienic pork meat production. Further, CASA assisted in optimising Urban Food’s supply chain for efficient fuel use and reduced emissions, promoting green business practices. The project also included energy audits to assess resource efficiency and identify solutions for waste management, aiming to make Urban Food’s operations more sustainable.

The project spanned 12 months from October 2023 to September 2024, ultimately improving Urban Food’s market positioning and operational efficiency while promoting sustainable practices.  Trained in hygienic meat production were 277 local pig farmers. New suppliers were identified and four new products launched with 11 in the pipeline, and high-quality packaging solutions featuring nutritional labels were designed for 62 products. Marketing efforts through Below-The-Line (BTL) campaigns and digital platforms significantly boosted Urban Food’s brand visibility, with sales of chicken products increasing by 11%. Additionally, an energy audit led to efficiency upgrades, such as an improved air compressor system. Waste management insights, while not immediately feasible to implement, provided valuable learning for future initiatives.

Updated: August 2025